We believe that a logo is the first point of contact for a company, in that it is often what attracts their clients. That’s why we took it very seriously while designing our logo. To begin with we wanted our logo to represent a connection to what we are doing and also to carry out some positive energy .
Our logo consists of 2 ideograms:
CIRCLE WITH AN EYE |
This ideogram is used in computer context, meaning symbol has been found. It is a combination of for see, and for one entity or something definite or absolute, placed within the circle of unlimited possibilities. is combined with in such a way that it becomes , the exclamation mark, meaning that's it, thus denoting that the seeing is finished, that the search is over. |
CLUB SYMBOL |
The symbol is associated with money, wealth, work and luck. |
We also utilised the Eye of Horus - an ancient Egyptian symbol of protection and power. As a hieroglyph the Eye of Horus is associateds with the verbs: to do, make, or perform. So all together we wanted our logo to say to our clients:
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